Workshop 1: Overview of the creator landscape

Workshop 1: Overview of the creator landscape


An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.

Workshop Objectives

  • Understand the psychology and hierarchies of creator needs and how startups can help creators meet these goals
  • Translate the concept of ‘creators as cult leaders’ to products that help them build affinity, fan loyalty, and monetize


Key Terminology

  • Creator lifecycle
  • Creators as cult leaders
  • Cult enablement platforms
  • Creator hierarchy of needs
  • Creator-Market Fit


Analyze creator platforms as cult enablement platforms.

Practice applying your knowledge by completing this assignment, linked here

If you’d like to review your answers with others or with Li, check out our course NFTs to connect with the community.

Workshop Video

Workshop Slides

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