👩🎨 200 million people became creators in the last decade, transforming business and technology as we know it.
💡 Li has been a pioneer in this space and is a leading expert on the subject.
📸 In this course, she dissects the underlying fundamentals of this trend so you can apply it to your professional career: as a founder, builder, or investor.
Li Jin | Co-Founder & General Partner, Variant Fund
Who this course is for?
Founders & Operators
You have an early-stage startup in the creator space that is still finding a path to product-market fit.
Business & Product Leads
You work at a company where creators are an important segment, and want to better serve them
Explorers & Investors
You want to understand the creator economy to validate new opportunities for building or investing
📒 Course curriculum
1. 🎨 The Creator Landscape
An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.
4. 📈 Growing the Creator Economy
Understanding other companies' playbooks behind their launch strategy and tactics for gaining traction can serve as a foundation for your own explorations. In this workshop, you'll analyze how breakout creator-focused companies gained traction and overcame the cold start problem. You'll be able describe the creator growth loop, analyze successful referral programs, and explore specific channels to target your creator persona.
2. 💸 Creators as Businesses
Becoming a creator is a new, coveted career path in the digital age. What frameworks guide how creators think about monetization, and which tools/platforms to use? In this module, you'll learn to answer these questions and analyze creator-focused companies through various frameworks, like effort vs. earnings, and passive vs. active income.
5. 💰 The Investor's Perspective
To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. After completing this workshop, you'll understand how investors focused on the creator economy evaluate startups. What does success look like across various business models? What leading indicators do they look for at the early stage?
3. 👨🎨 (Guest Lecture) Day in the Life of a Creator
It’s easy to talk in broad strokes about the creator economy, but what is it actually like to be a creator? How does it differ for full-time vs side-hustle creators? How is their mental health impacted by their work? In this guest lecture, veteran YouTuber and educator Justin Moore will break down how these complicated dynamics affecting creators’ decision-making.
6. 🔮 The Future of the Creator Economy
What’s in store for the future of the creator economy? What are the creator professions that will exist in the future? What can the history of the labor movement teach us about the creator economy and future of work? Li shares her predictions for the next few years of the creator economy.
✨ Bonus workshops
🌐 Jesse Walden on the Web3 Creator Economy
Crypto investor and Variant Fund founder Jesse Walden shares an overview of where we are in the web3 creator economy today, across NFTs, social tokens, and DAOs: what’s working, what’s new, and what’s next.
🔨 Nathan Barry on Building for the Creator Economy
Nathan Barry, the founder of ConvertKit, a leading creator marketing platform, shares hard-won lessons from founding and growing ConvertKit over the last decade.
© 2022 Li Jin